July 23, 2008
NetApp creates large data management solutions for enterprise. These solutions are quite complex, with a myriad moving parts, all affecting the bottom line costs. NetApp needed to empower ground-level IT managers with the data they needed to convince their CTOs that NetApp was the right solution but this meant lengthy consultations to work out all the options.
We created a self-service tool, hosted online, that allows anyone to enter a set of numbers to see how NetApp’s solutions will work for their particular installation. The tool then generates a nice email package, ready to plop on a CTOs desk. It is possible to easily try out multiple scenarios and to visualize how changing certain parameters will affect TCO, price, storage, savings, etc.
The “Dedupe Calc,” as it has become known, has gotten rave reviews both from end-users, and from the NetApp sales force. To date it has been localized in six languages and a new version is in the works.
But don’t take our word for it, check out the client love:
“Even though we set up the calculator to be more of a soft-sell tool, it has generated over 500 leads for us with 238 of those coming from North America. Of those 238 North American leads 5% have turned into opportunities.”
Hope that helps, let me know if you have any questions.
Check it out.
Tags: News
July 17, 2008
A big Gyro welcome to our newest AAE, Kristopher Tan. Kristopher works on a wide variety of accounts and we are already asking ourselves how the heck we survived before he came along. Whether it’s creating a detailed competitive analysis for a client, or sourcing foam inserts for a pitch package - Kris gets the job done, and done well. A true Gyronaut.
He just got back from Portugal, where he, two of his buddies, and three women managed to get themselves lost while kayaking. The six of them ended up having to spend the night on a deserted embankment in the middle of nowhere with nothing but some booze and each other for company. Luckily, Gyronauts are cut from hardy stock - he managed to pull through.
Welcome Kris!
Tags: Gyro Life, News
July 15, 2008
Wikipedia defines Web 2.0 as “a second generation of services available on the web that lets people collaborate and share information online”.
Web 2.0 is not a new version of the World Wide Web but an improvement of existing methodologies by utilizing the strengths of the web as a platform. The expansion of Web technologies has made it easier for people to interact by uploading and downloading content, with sites such as YouTube, eBay and Google.
Over the last 5+ years we have gradually seen the introduction of several web based technologies such as social bookmarking, social software, podcasts, wikis and RSS feeds. Each of these technologies has sought to improve the users experience and what it means to use the web, thus allowing the user to take more control.
The original perception of the “web” was as a one-way information superhighway with little or no interaction with the user and only served to interlink documents. Web 2.0 sites allow the user to do more than simply retrieve information. The user becomes the architect for that site by participating and generating content.
Improvements in web technologies have seen the introduction of Rich Internet Applications. It is possible that you have heard phrases such as “Ajax” and “Silverlight” thrown around. These are techniques that have evolved and have the potential to improve the user experience on a browser based application…
By improving the user experience of a site you can drive in more traffic. The introduction of Web 2.0 applications has seen the birth of a whole new economy. The obvious example here would be eBay but with huge amounts of traffic being directed towards commercially driven sites, many more companies are reaping the rewards of the revenue generated by users wanting to share their lives with the web!
- Mark Grassick, Lead Web Developer at Bluhalo (Part of the Mighty Mouse Digital Network: Gyro Digital)
Tags: Communication, Web best practices
July 14, 2008
The New York Times needed to update its online media kit to become a more-dynamic place where media buyers would could not only get specs and rates, but also ideas on innovative new advertising formats and in-depth information about the Times’ unique audience.
Our challenge was to create a space where viewers could explore without becoming overwhelmed, while still providing easy access to hundreds of pages of specific content.
The Times client was particularly receptive and open to change.
This is the result.
Tags: New York Times, Microsites
July 14, 2008
Our client Borland is announcing its new software product that changes the way companies manage the delivery of high-value apps.
Our brief was to underscore the revolutionary nature of this new approach and to drum up excitement about the technology solutions.
Unlock the black box now.
Tags: Microsites, Borland, News
July 2, 2008
Microsoft approached us with an (nearly but not quite) impossible task – create a video to showcase some of the main features of Windows Live for Mobile. With 29 days from briefing to final delivery, there was no time to waste. We shifted into high gear to get concepts approved and footage shot as the amount of post work involved was substantial: the interface animations would have to be synced to the video and audio.
Below is a cut-down version of the final product. Or you can check out the full version with complete audio.
Tags: Moving Image, Microsoft
July 2, 2008
Young Tran was promoted yesterday from Digital Artist to Graphic Designer. Young, despite his name, is a Gyro veteran who has played a crucial role in many of our key accounts. His passion for perfection has contributed to the success of our work with Borland, NetApp, Sun, Océ and many more.
Pictured here with something in his ear, Young is an amateur photographer in his spare time and he has a weakness for sugar.
Tags: Gyro Life, News
